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Measuring the Impact of Social Media

Customers Rock!

Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). In order to answer this question, one must consider the true cost of managing a social media program. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media.

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The New Role of the Executive Assistant

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They can lower their costs, for example, by not needing as much office space. This Build Remote article reveals a list of companies that are sticking with remote work, with big names such as Twitter, JP Morgan, Verizon, and Deloitte among them. . Time to re-think assistant roles.

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Don’t hold back AT&T customer service agent

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Rachael Parcht, customer service representative for AT&T may have just been having an incredibly bad day, but that hardly can be viewed as an excuse for her terrible conduct on Twitter. Parcht’s Twitter account has since been suspended, and allegedly AT&T is investigating the situation. photo credit: jeamariemarien.