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Measuring the Impact of Social Media

Customers Rock!

Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account. Some of these metrics are often focused only on tactical results (ex: number of followers or fans). Other costs are not quite as obvious.

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Don’t hold back AT&T customer service agent

Service Untitled

Rachael Parcht, customer service representative for AT&T may have just been having an incredibly bad day, but that hardly can be viewed as an excuse for her terrible conduct on Twitter. Parcht’s Twitter account has since been suspended, and allegedly AT&T is investigating the situation.

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Motorola CLIQ Review - Part 1

The Marq

If you’re listening AT&T and Verizon, you may want to take note that you lost my business. Keep in mind, the whole process took me about a week, with three visits to the T-Mobile store and a couple of calls to T-Mobile customer service to decide on a new plan.