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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

How they’re preparing: The company has opted to purchase several billboards in the Las Vegas area ahead of Super Bowl LVIII. We’ve always been extremely scrappy when it comes to marketing and billboards are a fun, cost-effective way for us to deliver our style of messaging to thousands—hopefully millions—of people with the Super Bowl.”

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date. Top-of-Mind Awareness.

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Making Money: The Economics of Email

Small Business CEO

In order to be profitable, marketing communications have to make more money than they cost. It’s important to remember that it usually takes multiple touches to get customers to make a purchase. 3) The Active: people or businesses that have already purchased from you. A lot of small business owners make the same mistake.

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