Constant Contact Cost Email Purchasing 
Small Business CEO
NOVEMBER 24, 2010
In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.
Small Business CEO
NOVEMBER 18, 2010
In order to be profitable, marketing communications have to make more money than they cost. In this article, I’ll explain how to efficiently use email marketing to make sure that the money you spend on all your marketing efforts generates enough money for your business. A lot of small business owners make the same mistake.
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