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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

How they’re preparing: The company has opted to purchase several billboards in the Las Vegas area ahead of Super Bowl LVIII. We’ve always been extremely scrappy when it comes to marketing and billboards are a fun, cost-effective way for us to deliver our style of messaging to thousands—hopefully millions—of people with the Super Bowl.”

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