Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Gen Zers will often browse online, but go to the physical store to purchase the products as they want to enjoy the in-person customer experience too,” according to Influencer Marketing Hub. Johnson adopted a comment-to-shop model of selling using the boutique’s VIP Facebook group. Photo by Jon King. It’s so fun!”.
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