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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

In my own marketing strategy, I like to use a blended strategy that both leverages technology and creates content designed for humans. This focus on human-centered content is especially important now. You can automate your calendar, your social media posts and your SEO strategy.

2024 310
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30 Content Ideas for VAs

Karen Vivarelli

Need help with what to post on social media? 30 Content Ideas for VAs You’re in luck! Take these ideas and craft your own captions on your social media platforms. Scroll to the bottom to download your list of 30 social media content ideas. 30 Content Ideas for Virtual Assistants 1.

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Top 5 ChatGPT Alternatives: When to Use Them and Why

Success

Powered by Google’s Gemini and its unique combination of large language model (LLM) and natural language processing (NLP), it generates poems, emails, scripts, computer code and more. Like a personal assistant, it assists team members in creating custom-tailored email responses, catchy slogans, SEO optimized headlines and more.

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How to Make Reading Part of Your Daily Routine

Success

Make time for reading by putting it on your calendar. Reading is no harder to achieve than your weekly conference call if you schedule it on your calendar and take it just as seriously. I’ve found that things that don’t make it onto my calendar typically don’t get accomplished. Get off social media to make time for reading.

Calendars 264
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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

For example, “Create a 30-day social media calendar and captions for five posts per day. Again, SEO blogging is a long-term strategy, and if I had a full-time staff person using AI to pump out blog content, I can see how powerful these tools could be when used together. Human ingenuity isn’t obsolete, after all.

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Segmentation Strategies: Targeting the Right Audience with Email Marketing

Jennie Lyon

Email marketing rocks! Sending emails? So, ditch the generic emails; it’s time to get personal because not all subscribers are cut from the same cloth. They’ve got different needs and vibes, affecting how they respond to your emails. Super effective. Segmentation matters! But guess what?

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How To Hire And Manage Freelancers, According To Experts

Allwork

Many freelancers and small business owners optimize their personal social media pages to better advertise their services. Often you’re getting more than you think,” Lauren Lang , an independent content strategy consultant, told MarketerHire. The gig economy is gaining steam. What does a win look like? Her secret?