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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

Use Social Media Social media is a great tool for home business owners looking to find clients. Always keep in mind, social media is not just about self-promotion but building relationships and providing value, so be sure you make your content at least 80% valuable information to 20% promoting your stuff.

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Does Social Media Work for Sales and Marketing?

Small Business Labs

Gallup has caused quite a stir with a survey showing that social media has little to no impact on the purchasing decisions of most consumers.   The key study chart study, which shows 62% of consumers responded social media has no impact on their purchasing decisions, is below. social media'

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Trust Me on This: Building a Business Clients Love

Tips From T. Marie

The subject is so important, I decided I needed to write this article on it as well. According to a PwC survey, 87% of consumers stated that trust is a deciding factor in their purchasing decisions. Showcase Your Knowledge and Passion: Use your website, blog, or social media to share valuable insights into your industry.

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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

According to Business Insider, a remarkable one-third of millennials have purchased from a brand after seeing a sponsored post. A display ad may only hold someone’s attention for a fleeting moment; whereas sponsored articles, devoted to touting a brand, may demand a reader’s time for a much more extended period.

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Four Ways to Systematize and Simplify Social Media

Andrea Kalli

Here are a few ways to systematize and simplify your Social Media efforts. Social media ‘gurus’ have invested thousands of hours in their online brands, often losing track of more important metrics in the process. Social media marketing is as much about opportunity cost as it is real results.

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Five Ways to Respond to Social Media Challenges and Criticism

Andrea Kalli

Until 2004, media was closed to outsiders. Articles were published after days, sometimes weeks, of study and analysis. Social media attracts strong opinions, some politically charged and others personal. Social media attracts strong opinions, some politically charged and others personal.

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Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.