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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Humanization.

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Top 10 Most Innovative Companies to Watch in 2024

Success

How they innovate: Group Black partners with media companies using Uplift, which helps match Black creators with 200 brands in their network. Impact: As AI evolves within media, Flipboard made a custom Bluesky feed using AI that gives users greater control over their social media algorithm. Seed Health Inc.

2024 317
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The Zen of Social Media Marketing

The Small Business Blog

6 days ago RT @ WinWeb Focus on Your Small Business Goals - [link] 6 days ago Perluondo: "They're exactly the demographics I'm looking for." Other Great Business Blogs Social Media for Business WinWeb Pitch of the Week – Martin Everard Benefits Of Building A Home Business Is There More Financial Hardship To Come?

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. Case Studies. This article was published in April 2013 and has been updated. Trupanion: Making insurance cuddly.

2003 279
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How to Boost Online Sales

Success

Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards. Checklist: People love lists. Then listen.

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Are You Ready to Hire a Virtual Assistant?

Success

Since then, the labor landscape has shapeshifted and, in what felt like a global case study for remote work, virtual workers proved that they did not succumb to distraction or slack off when given more autonomy and flexibility. The goal is to meet as normally as possible, even though you’re potentially miles—or even oceans—apart.

2021 275
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How To Hire And Manage Freelancers, According To Experts

Allwork

Patel gave similar, step-by-step advice in his video on hiring great employees and his article on recruiting top marketers : Look for people who’ve achieved the results you want at a similar organization. Many freelancers and small business owners optimize their personal social media pages to better advertise their services.