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TikTok Is Here to Stay—Is Your Brand Ready?

Success

This data is especially important when considering that 74% of all consumers rely on social media for purchasing decisions, and nearly half use the platforms to discover new brands. The next generation and incoming workforce—a bulk of your potential hires and customer base—already spend a considerable amount of time on social media apps.

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. If you really want to see your customers come back, wow them with service, value and quality.

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Be Easy to Find: Use Your Name

Make or Break Moments

So have your purchased your name as a URL? It was almost free. I set up a Wordpress.com blog and with the exception of the $9.95 at Name Cheap to buy my name, it just cost me the time it took to put it together. What have you done with it? Share your examples here. I’d love any suggestions for how to make the site better.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. The main article is entitled How to Avoid Price Objections , but really covers several sales techniques.

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Customers Look for Personalization

Make or Break Moments

“They are looking to learn how to make or purchase things made especially for them,&# she said. I was reading the posts over at Small Business Trends (something I highly recommend you do) and ran across an article by Barry Moltz entitled the 10 Customer Service Trends of 2010. Looking forward to more great content!

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Reinvention: Key to Long Term Success

Make or Break Moments

saw an opportunity to help business owners by purchasing and maintaining the mainframe and allowing businesses to have Jim’s business do the computer work. Have you looked at the possibility of reinventing what you offer your customers? I guarantee your customers needs have changed – have you? Jim Rutledge, Sr.