Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
Success
NOVEMBER 29, 2022
“Racial pay gaps are an issue in every industry,” NBC News reported last year. In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. They didn’t understand how to negotiate contracts. A lot of it is just figuring it out.
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