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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Social media also serves as a customer support hotline, enhancing customer service and resolving issues efficiently. “We Our first Questival in 2014 generated 30,000 Instagram posts,” he says. Over the years we continued to leverage that content and reach new participants on social media.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. The annual rate will be $99 when your membership renews on August 1, 2014. And so all of that brings some ideas to promote customer loyalty in smaller businesses.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.)

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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Los Angeles based CEO and founder Erik Huberman launched Hawke Media in 2014. Taja Dockendorf.

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