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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Social media also serves as a customer support hotline, enhancing customer service and resolving issues efficiently. “We Collaborating with them allows brands to tap into these communities in an authentic manner. Our first Questival in 2014 generated 30,000 Instagram posts,” he says.

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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Taja Dockendorf. Founder, investor, creator. Paul Epstein. Sports executive, sales leader, speaker.

Mentoring 312