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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

Rather than solely focusing on promotion, sponsored content is crafted to be educational or entertaining — a strategy that can help earn the attention and trust of consumers, ultimately driving sales. A study from the same previously mentioned IPG Media Lab revealed that recall of branded content has increased by 17% since 2013.

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How to Name Your Business

Success

An internal team was assigned to meet once a month to brainstorm and examine potential names. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions. This article was published in May 2013 and has been updated. We needed to succeed and fail on our own identity.

Legal 238
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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. In 2013, I opened my retail store in a blighted commercial corridor.

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Administrative/Clerical: Aiming for the End of the Year

Office Dynamics

The fourth quarter of 2013 is fast approaching, so now is a good time to start preparing for the end of the year. Taking the time to prepare for your review can help you get a raise or a promotion, so this is not something to take lightly. Doing so will help you avoid the hassle of rushing to get things done during the holiday season.

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Invest in Interpersonal Skills Development is Important but Few Plan to Invest in Them

Office Dynamics

June 19, 2013 / PRNewswire / -- Executives say it takes strong soft skills to move up the corporate ladder, but few firms provide training in this area, a new Accountemps survey finds. Failure to proactively seek promotions and career advancement. Their responses: 2013. MENLO PARK, Calif., None of these. Don''t know/no answer.

Skills 100
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A day in the life: Danielle Howes, Linley

Practically Perfect PA

I have worked at LINLEY since August 2013, initially as an Office Manager and then moving into the EA role in January this year when Anna took over the running of the business. Prior to this I worked for a large International Marketing Agency organising events and promotions for one of the UKs biggest retailers.

2013 100
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How Guy Kawasaki Manages His Social Media Presence

Ian's Messy Desk

We pay several as editors — they are not “interns” in the sense of unpaid students. 5) Promotional Tweets. Finally, if you see a tweet that is promoting my books, appearances, or investments, it’s almost always one that I posted with Tweetdeck or that Peg Fitzpatrick has scheduled using HootSuite. Google+ : Me only.