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This Entrepreneur Built a Business on Values-Based Investing Before It Was Cool

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Then in 2010, he attended an event for Slow Money , a national nonprofit that promotes investments in sustainable food and farms. “I Kaminer notes there are several companies putting together case studies to disprove the notion. Then I wound up turning it into a PDF that I made available on the Talgra website.

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Once Upon a Time in Marketing: The Power of Storytelling

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Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. This article was published in April 2013 and has been updated. “Businesspeople think these emotional stories are inappropriate in the workplace.

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How to Boost Online Sales

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These emails might first include thanks for signing up, then a welcome to your business, followed by relevant case studies, sales letters and promotional information. In November 2013 we wanted to improve our bounce rate—the number of visitors who leave the site after viewing just one webpage.

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