Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
“A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said.
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