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Once Upon a Time in Marketing: The Power of Storytelling

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Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. Case Studies. This article was published in April 2013 and has been updated. Trupanion: Making insurance cuddly.

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How to Boost Online Sales

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These emails might first include thanks for signing up, then a welcome to your business, followed by relevant case studies, sales letters and promotional information. The goal is to obtain the visitor’s trust and improve engagement by finding the perfect colors, images and headlines to show that we can fulfill their needs.

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