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How to Boost Online Sales

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An email sign-up form with a promise of something in return: This can be a discount code, free e-book or video related to your business, access to a free consultation or another giveaway. “Not An email follow-up strategy : Digital marketing expert Nathalie Lussier recommends at least a month’s worth of emails, paced every three to five days.

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Once Upon a Time in Marketing: The Power of Storytelling

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Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance.

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