Remove 2013 Remove Case Study Remove Promotion Remove Social Media
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Once Upon a Time in Marketing: The Power of Storytelling

Success

Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. Perry’s story is broadcast via social media communications and by bloggers who are invited to try and review his products. Consumers love the story, too.

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How to Boost Online Sales

Success

Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards. So we started A/B testing various homepage features.

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