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It's Not What You Say – It's How They Feel » Make or Break Moments

Make or Break Moments

“Oh yes, it was a great experience.&# “What made it so great?&# “I’m not sure, but I just felt good about my purchase.&# It was Maya’s 70+ birthday and Oprah asked her what she thought of growing older. ’ How true is that? . “Did you like shopping at the XYZ Store?&# we might ask them.

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I had made up my mind before entering the store so we quickly went to the purchase portion of our relationship.

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Be Easy to Find: Use Your Name

Make or Break Moments

So have your purchased your name as a URL? Tags: create a landing page , Deborah Chaddock Brown , Name Cheap , own your brand Add A Comment home top Site Information © 2010 Make or Break Moments Ministry Free Theme by eGrace Creative. What did you find? Did you also find a reference to a site that links directly to your name?

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Delight is Different Than Service

Make or Break Moments

It doesn’t involve offering a special discount or creating a loyalty program that requires the customer to keep track of a “frequent purchase&# card. While this nicely fits our managerial illusion of control, it also completely misses the point. Being a customer-focused company isn’t a quick fix.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. It is quite an experience. It is exciting to watch the process!

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Individuals Make the Business

Make or Break Moments

She hollered out one day a couple months ago “Deb – the hoola hoops that you wanted just came in – they are on aisle two.&# I had mentioned wanting to purchase a bunch of hoola hoops for another friend of mine LAST FALL and yet she remembered. We didn’t grow up together. Our kids weren’t in soccer together.