Remove 2008 Remove Interviewing Remove Purchasing Remove Training
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7 Ways to Position Yourself as an Admin Leader

Eat Your Career

I was being interviewed by major news publications! In 2008, things got really crazy. My blog was actually purchased by a start-up company (an online community for admins) and I was hired to help build it. I eventually started my own company providing career coaching and training—and the rest is history!

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. It is quite an experience. At least financially. What the customer wanted was irrelevant.

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. That’s him sitting in the new chair. He’s 19. I asked for Chuck and he remembered me.

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It's Not What You Say – It's How They Feel » Make or Break Moments

Make or Break Moments

“Oh yes, it was a great experience.&# “What made it so great?&# “I’m not sure, but I just felt good about my purchase.&# “Did you like shopping at the XYZ Store?&# we might ask them. How do you make your customers feel?

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Be Easy to Find: Use Your Name

Make or Break Moments

So have your purchased your name as a URL? It was almost free. I set up a Wordpress.com blog and with the exception of the $9.95 at Name Cheap to buy my name, it just cost me the time it took to put it together. What have you done with it? Share your examples here. I’d love any suggestions for how to make the site better.

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Delight is Different Than Service

Make or Break Moments

It doesn’t involve offering a special discount or creating a loyalty program that requires the customer to keep track of a “frequent purchase&# card. Being a customer-focused company isn’t a quick fix. Being customer-focused involves really getting into the thick of things with your customer.