Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Smith says his heart broke a little to learn the story of a Pizza Hut in Springdale, Arkansas. Tony Lamb loves telling the story of how he was inspired to start Kona Ice, the gourmet ice cream truck franchise he launched in 2007. One evening after the store closed, a woman came in and asked the employee for a meatball sandwich.
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