What Is Blue Ocean Strategy?
Success
AUGUST 18, 2021
Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. Prior to 2007, few of us knew we wanted a device with a touch screen that could take calls, send messages, play music and offer multitudes of apps. But the DiscoVision brand does not exist today, and the Pioneer Corporation took an enormous cost hit.
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