2004 2007 Cost Expenses 
Success
AUGUST 18, 2021
Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. Prior to 2007, few of us knew we wanted a device with a touch screen that could take calls, send messages, play music and offer multitudes of apps. If the competition can routinely out-price and out-service you, you might invest more time and expense.
Success
JUNE 17, 2022
What does it cost (not only in terms of price, but also time)? It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We rolled it out to the public in 2004. The key is to come up with a name and tagline combo “that hits you between the eyes in one eyeful,” Joyner says. What’s in it for me?
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