Remove Purchasing Remove Social Media Remove Training Remove Twitter
article thumbnail

Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

article thumbnail

Four Ways to Systematize and Simplify Social Media

Andrea Kalli

Here are a few ways to systematize and simplify your Social Media efforts. Social media ‘gurus’ have invested thousands of hours in their online brands, often losing track of more important metrics in the process. Social media marketing is as much about opportunity cost as it is real results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.

article thumbnail

Social Media is Not About Direct Marketing

Andrea Kalli

In addition, take note of how frequently they ‘@’ and direct message their customers, how frequently they communicate with influential twitterers (5000+ followers) and whether they use their account for customer service or some kind of direct sales service. AirAsia is on Twitter and it uses the service effectively.

article thumbnail

Using Social Media for Product Launches | Internet Marketing.

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.

article thumbnail

Why You Should Spend Less Time Focusing on Spreading Your Social Media Circle and More on Specialization

Andrea Kalli

Why You Should Spend Less Time Focusing on Spreading Your Social Media Circle and More on Specialization. . Facebook, Twitter, Myspace, LinkedIn – the mere mention of most social networks is enough to get a new media marketer working hard. Buy Internet and Social Marketing Article Packs. Related content.

article thumbnail

How to Measure the Effectiveness of Your Social Media Marketing.

Andrea Kalli

With such a wide divide in opinion, it is important that you base your social media spending (of time, of course) on campaigns that actually work. But how can you test your social media campaign for effectiveness? Social media is not a great platform for the traditional “buy now!&#