Tackling Business Strategy: 6 Tenets of Building a Scalable Brand
Success
OCTOBER 19, 2021
Scalability refers to the ability of a business to increase revenue without much increase in costs. Revisiting our example of Emma’s Dog Treats, pet health and happiness should be key in her values media. Her brand also reflects values of pet love, health and well-being. For example, suppose you own Emma’s Pet Treats.
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