The one cognitive bias all customers share that determines if they buy or not
The Shrink for Entrepreneurs
JANUARY 28, 2019
Behavioral inertia is between you and your customer purchasing your thing. It requires them to find it, purchase it and try it out. . I see this all the time in software startups. Or for yet another productivity/to-do list/project-management app being advertised via Youtube pre-roll commercials? . Or whatever.
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