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Once Upon a Time in Marketing: The Power of Storytelling

Success

A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In Case Studies.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole. Read all about it and then order your copy.