Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
To find and cultivate powerful stories, listen to what your customers and employees are talking about, says Paul Smith, author of The 10 Stories Great Leaders Tell. Smith says his heart broke a little to learn the story of a Pizza Hut in Springdale, Arkansas. What saddens Smith is that this story was never shared outside the company.
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