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Measuring the Impact of Social Media

Customers Rock!

Per social media manager Rachel Gross (shared in an interview I did with her for my book , p. One of the largest areas where companies can find significant returns on their social media investment is in customer service and the use of online branded communities. Other costs are not quite as obvious. Sanuk is another example.

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Service Untitled» Blog Archive » Customer Service Pet Peeves

Service Untitled

Service Untitled The blog about customer service and the customer service experience. The four examples above are good examples of broad categories of customer service frustrations. What are your customer service pet peeves? Which of the pet peeves above really bother you?

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Service Untitled» Blog Archive » Perception is key to customer.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. Delivering superior customer service is also a perception. A customer’s perception of an issue is often different than the actual circumstance. At a local.

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