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Measuring the Impact of Social Media

Customers Rock!

In order to answer this question, one must consider the true cost of managing a social media program. Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account. Sanuk is another example. Per social media manager Rachel Gross (shared in an interview I did with her for my book , p.

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Service Untitled» Blog Archive » Perception is key to customer.

Service Untitled

Service Untitled The blog about customer service and the customer service experience. Delivering superior customer service is also a perception. A customer’s perception of an issue is often different than the actual circumstance. At a local.

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Lithium’s Customer Heroes

Customers Rock!

I have attended two of these events in the past – as a Lithium customer (Verizon). Good News for Social Customer Service. I was happy to see a renewed focus on both sides of social business – customer service, as well as marketing. It also includes case management, which had been lacking.

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