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The one cognitive bias all customers share that determines if they buy or not

The Shrink for Entrepreneurs

Behavioral inertia is between you and your customer purchasing your thing. It requires them to find it, purchase it and try it out. . Or for yet another productivity/to-do list/project-management app being advertised via Youtube pre-roll commercials? . Because it’s easier. . And it has to be overcome. . Or whatever.

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Who Needs an Office? 10 Entrepreneurs Weigh In on the Future of Virtual Work

Success

For project management, Devesh Dwivedi of BreakingThe9to5Jail.com says “I love BaseCamp. It has every possible feature for project management, and other products from 37signals’ Suite [web-based apps for collaboration, sharing information and making decisions]. It has made us [nearly] 100% virtual.

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Choosing Between the Three Affiliate Marketing Models

Andrea Kalli

Per-action (CPA) Offers CPA (cost-per-action) offers are, as the name would suggest, a type of affiliate offer that pays out whenever the user completes a certain action. A lot of marketers prefer CPA offers to per-sale affiliate offers as they allow traffic to be monetized without requiring a purchase. Want To Link To This Article?

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The Most Important Trait To Boost Your Productivity

Productivityist

To receive a free copy of the Career Advancement Toolkit, join the Project Management Hacks email newsletter. Start With Low Cost Learning. This is why I recommend starting with low cost learning options. Here are three suggestions that provide low cost learning: Books. You can find Bruce on Twitter at @PMPhacks.

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The Great Calendar Debate - Paper or Electronic - 21 Experts Weigh.

Stephanie LH Calahan

  One item frequently purchased at this time of year is a calendar or planner for the upcoming year.  It is perfect for people who are in sales of any kind, especially if the customer or client does not generally make a buying decision immediately, or if follow up is needed after the initial purchase. Keep it charged!   

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