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Avoiding the Price Trap: 3 Tips to Succeed as a Mission-Based Business

Success

Maria quit her job as a project manager two years ago to follow her dreams of starting her own business, a decision she actually made after picking up a copy of SUCCESS magazine. . However, they focus on the wrong thing: cost. Competition on the face of price or cost alone is a losing battle. Get clear on your mission.

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When businesses decide to neglect customer service

Service Untitled

Google, Facebook, and LinkedIn no longer maintain call centers claiming the costs are too high. Do these powerful organizations therefore view customer service as an operational cost rather than a marketing investment? The quality of customer service paves the way for loyalty, revenue and happy shareholders.

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44 Ways to Kick-Start Your New Year

Success

We asked a host of experts, readers who follow SUCCESS on Twitter and Facebook , and our SUCCESS staff what they will do to kick-start the new year. Gina Muré from Facebook. Alan Dwelle , former SUCCESS production manager. I want to evaluate my cost-of-living expenses and see where I can cut back. Think about it.

Mentoring 345
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Measuring the Impact of Social Media

Customers Rock!

In order to answer this question, one must consider the true cost of managing a social media program. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media. Other costs are not quite as obvious. The other side of the coin from revenue is cost savings.

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Tips For Identifying Your Workforce Critical Skill Gaps

Office Dynamics

Achieving company goals, increasing revenue, and one-step ahead of the competition is on the mind of every CEO and manager across the globe. However, one of the biggest obstacles managers come across is the gap between the skills needed to achieve the aforementioned objectives and the skills of the workforce. by: Sophia Anderson.

Skills 174
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How to Launch (and Maintain) a Successful E-Commerce Business

Success

Any less and you attract too many needy customers. More, and they will expect white-glove customer service. Or a service? Making infinite copies of your product without additional costs. Don’t let this oversight cost you like it did me. customers) for money without creating the product.

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Taking Your Marketing From Print to Digital

Eco-Office Gals

So collating top tips, useful tools and powerful marketing strategies, we bring you the ultimate small business guide to saving on your marketing costs and going greener. You will have to include social media icon ‘buttons’ though (a minimal development cost) so your customers can go straight from your website to your blog.