Small Business CEO

NOVEMBER 24, 2010

In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.

Email 40

Email Constant Contact Purchasing Confidence 40

Small Business CEO

AUGUST 10, 2010

Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones. Positioning email marketing against social media leaves marketers at a loss because they fail to capitalize on the individual strengths of both these channels.

Social Media 40

Social Media 2001 Email Restaurants 40

Service Untitled

APRIL 13, 2011

I found a few restaurants in the area using the iPhone app Around Me and picked one based on the menu and reviews. The restaurant was packed, which is always a good sign. was when the waitress picked up the nearly full plate at the end of the meal and asked the standard, “Was everything okay?” question to all of us.

Constant Contact 40

Constant Contact Restaurants Confidence Travel 40