article thumbnail

Reaping the Soft Benefits of Email Marketing

Small Business CEO

In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.

Email 40
article thumbnail

Building a Perpetual Marketing Machine

Small Business CEO

Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones. Positioning email marketing against social media leaves marketers at a loss because they fail to capitalize on the individual strengths of both these channels.

article thumbnail

How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

I found a few restaurants in the area using the iPhone app Around Me and picked one based on the menu and reviews. The restaurant was packed, which is always a good sign. million calls, chats, and emails his staff handle each year with nothing less than an “awe-inspiring” experience is Larry’s passion. Insuring the 1.2