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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

We’ve always been extremely scrappy when it comes to marketing and billboards are a fun, cost-effective way for us to deliver our style of messaging to thousands—hopefully millions—of people with the Super Bowl.” The casino has done a terrific job communicating all things for such a large campus.

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From the archive: The role of workplace design in employee engagement

Workplace Insight

This is particularly important for employees in open plan offices, to allow them to balance constant contact with colleagues with moments of privacy and disconnection. Experts agree that creating an office that is tailored to employee needs, and which provides a menu of settings is always the best solution.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

The next sections explain many of the soft benefits you can derive at a low cost while you’re gaining from the more direct benefits of your email marketing strategy. He sends monthly updates about hotel, spa, and restaurant promotions to his list. Top-of-Mind Awareness. Heightened Brand Identity.

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