Building a Perpetual Marketing Machine
Small Business CEO
AUGUST 10, 2010
based restaurant. The restaurant collects the email addresses on a clipboard at the point of sale, and in the over two and a half years it’s been sending a newsletter, it’s amassed a mailing list of nearly 1,000 customers. When it comes to online marketing, small businesses are staring at a dilemma. Free online marketing tools like social networks have great potential for reaching new customers, but their actual impact on the bottom line is hard to measure.