Building a Perpetual Marketing Machine

Small Business CEO

based restaurant. The restaurant collects the email addresses on a clipboard at the point of sale, and in the over two and a half years it’s been sending a newsletter, it’s amassed a mailing list of nearly 1,000 customers. When it comes to online marketing, small businesses are staring at a dilemma. Free online marketing tools like social networks have great potential for reaching new customers, but their actual impact on the bottom line is hard to measure.

2010 61

Reaping the Soft Benefits of Email Marketing

Small Business CEO

He sends monthly updates about hotel, spa, and restaurant promotions to his list. About The Guest Author: Eric Groves is the senior vice president of Global Market Development at Constant Contact and the author of The Constant Contact Guide to Email Marketing, from which this article was adapted.

2010 65

How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

I found a few restaurants in the area using the iPhone app Around Me and picked one based on the menu and reviews. The restaurant was packed, which is always a good sign. With twenty-plus years working in a variety of contact center roles, Larry now heads up the award winning Customer Support team at Constant Contact, the leader in online marketing tools for small businesses.

2011 42