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Don’t worry, be ‘appy. IN Magazine issue 20 is here for you

Workplace Insight

Abu Dhabi seeks smart city dominance Comments Paul Carder reviews the book Beyond Hybrid Working and Domino Risch asks if offices are having their Kodak moment Mains Appy talk Workplace apps have proliferated in recent years as firms seek to empower people to decide how and where they work. They are often most visible when things go wrong.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. Case Studies. Businesspeople think these emotional stories are inappropriate in the workplace.

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How To Hire And Manage Freelancers, According To Experts

Allwork

How to interview freelance marketers It’s impossible to achieve goals you never set — so define and communicate your objective and scope of work in the first interview. Review marketer job descriptions to better understand standard skill sets of different marketing specialties, and tailor your interview questions accordingly.

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Improve the Way You Work by Hitting Reset

Jen Lawrence

In the fall of 2022, Harvard Business Review published the results of a case study done with the task-management company Asana. The goal: to reduce the amount of time spent in meetings. My goal was to simplify the way I work. The method: clear the calendar.

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The Art of Problem-Solving: 4 Creative Strategies to Tackle Your Biggest Obstacles

Success

Goals: How can I attract 10 more clients this month? Rather than dump a bunch of problem-solving strategies in your lap, let’s look at four real-ish case studies and use them to illustrate our four new strategies. Your goal is to turn the ship around and double revenue to $100,000 by the end of the year.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

Define your target demographics and set specific goals for your advertising campaigns. Create blog posts, articles, whitepapers, or case studies that address industry trends, challenges, and best practices. By setting specific goals, you can track progress and evaluate the effectiveness of your PR campaigns.

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SUCCESS’ 2024 Women of Influence

Success

With an inspirational personal journey of going from having no food or home for her family to 11 streams of income, multiple real estate properties and running a multimillion-dollar organization within four years, she demonstrates what is possible when your brain is in line with your goals. Karwanna D. She holds a Ph.D.

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