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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. What saddens Smith is that this story was never shared outside the company. “A Case Studies.

2003 276
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The September Surge Is Here: How Job Seekers Can Prepare to Land the Role

Success

It’s a big recruitment time for hiring because companies that were closed for summer months and vacation lulls are getting geared up for new initiatives in fall before year-end, and companies that hire seasonally are ready to hire before the holidays.” Most companies go on a hiring freeze or slow hiring near the end of October.

Resume 254
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

White’s work as a corporate speaker and on-site trainer for companies slowed to a halt when the pandemic started. While reimagining a new career that focused on more intimate job coaching, her 28-year-old daughter suggested she join TikTok to share the short videos she’d made about her services. A Social Business.

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customer service strategies). It is also not a customer service book (but that is an important tenet). But customer service is not enough.

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John Needs YOU!

The Small Business Blog

Forex Robot : Take Your Company Public In Less Than 10 Days? John needs business owners to use as case studies and some ‘from the trenches’ advice on starting a business like yours. Please enter your real name, not your company, product or services name. What do you have to do? What’s in it for you?

2007 100
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How To Build a Recruitment Tech Stack for Your Talent Acquisition Needs?

Recruit CRM

Recruitment Marketing Tools Recruiters use marketing tools for advertising jobs, engaging with candidates, and driving interest in the company. They usually don't have the same visibility in the recruitment space as well-known, established companies. It's an integral strategy for small businesses to attract top talent. Download now.

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

Chapter 7, From Reach to Relationships takes this concept into the realm of the customer and their social networks. Companies can best reach a customer when they are able to make meaningful connections with them, which means they must understand and meet that customer’s needs. More Than Interesting Tweets.