Measuring the Impact of Social Media
Customers Rock!
JANUARY 24, 2012
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Finding ROI in your social media initiatives doesn’t have to be imaginary. Per social media manager Rachel Gross (shared in an interview I did with her for my book , p. Other costs are not quite as obvious. Sanuk is another example.
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