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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

We can’t do business as usual. According to the Las Vegas Convention and Visitors Authority, otherwise known as Visit Las Vegas , the Big Game’s projected economic impact on the city is more than $600 million. Everyone from security companies to donut shops are preparing as quickly as possible.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

I can tell you firsthand that soft benefits translate into financial impact, and I can also tell you that you shouldn’t spend any time or money trying to emulate the big money branding strategies you see from large companies in hopes of receiving soft benefits in return. These kinds of benefits are known as soft benefits.

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Building a Perpetual Marketing Machine

Small Business CEO

Thankfully, online marketing isn’t a zero-sum game - it’s an aggregate one! based restaurant. But don’t just take my word for it - check out Yelp, where In a Pickle has more than 100 online reviews that average four out of five stars. As an example, let’s look at In a Pickle, a Waltham, Mass.-based

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How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

I found a few restaurants in the area using the iPhone app Around Me and picked one based on the menu and reviews. The restaurant was packed, which is always a good sign. What customers don’t forget about service The top companies never create doubt with their customers. We were initially happy with our selection.