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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

We can’t do business as usual. How they’re preparing: The company has opted to purchase several billboards in the Las Vegas area ahead of Super Bowl LVIII. The organization is also forecasting 330,000 visitors to the city throughout Super Bowl week, and at least 5,000 full- and part-time jobs have been generated for the event.

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Reaping the Soft Benefits of Email Marketing

Small Business CEO

For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date. Top-of-Mind Awareness.

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