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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

The proliferation of social media platforms such as TikTok , Instagram and Facebook has extended the reach of grassroots efforts, enabling messages to “go viral” and reach a global audience. Social media also serves as a customer support hotline, enhancing customer service and resolving issues efficiently. “We

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

It’s even made headlines for the sheer number of people who log into the app to pick up career advice from professionals and various job consulting agencies, with many acing interviews and landing their dream jobs. If you’re a consumer-facing company, then the biggest platform size in terms of reach are Facebook and YouTube,” she says.

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A practical approach to dealing with customer service frustrations

Service Untitled

No doubt, it has been a tough week for customer service. Internal Revenue Service acting agency head, Steven T. Miller who is resigning from his post stated earlier this week: “I can say generally, we provided horrible customer service. A popular solution is to take it to social media.

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How not to act when customer service fails miserably

Service Untitled

This week was a drama-filled example of a customer “gone wild” when an incredibly frustrated customer service recording from Reddit was made public on YouTube. Was the customer service rule at the company never to hang up on anyone or be fired?

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Finding a real person when contacting customer service

Service Untitled

Now that I’ve had some time and advice on how to fight one’s way through the telephone robotic customer service conundrum, I can always refer to Get2Human.com, GetHuman.com, or Fonolo.com. Use Facebook and Twitter to fight back. Don’t be rude once you get a live person.

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Measuring the Impact of Social Media

Customers Rock!

44-46), even though Sanuk doesn’t often post direct links to their website from their corporate Facebook page , they are able to track conversion rates. They do this by looking at how many visits to their website (via Facebook) result in a sale, thus measuring their return on using social media as an engagement tool.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

McLellan, who heads McLellan Marketing Group, a Des Moines, Iowa advertising agency, has been writing DrewsMarketingMinute.com for several years. All 171 bloggers will use their respective online platforms—their blogs, Twitter, Facebook and other social media profiles, and websites—to promote their co-authors and book sales.