Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
Success
NOVEMBER 29, 2022
In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. I went to a startup and essentially created their entire influencer network. They didn’t understand how to negotiate contracts. and was there for four years.
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