Success

NOVEMBER 29, 2022

That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency.

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Agencies Negotiating 2019 Salary 306

Success

AUGUST 6, 2021

A customer needs lots of convincing before they open their purse or wallet to buy your products. Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results.

Skills 306

Skills 2019 Negotiating Agencies 306

Success

MAY 20, 2022

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Indeed, partnerships are a proven way to boost the bottom line.

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