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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. They didn’t understand how to negotiate contracts.

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The Art of Persuasion: 4 Tips to Master Influence

Success

Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. In 2019, he released his Wall Street Journal best-seller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer. Could you be the next marketing pro in your industry?

Skills 306
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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Indeed, partnerships are a proven way to boost the bottom line.

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How to overcome the downsides of contract work

Page Personnel

More often than not, the contracts are fairly straightforward: you negotiate the job you have to complete, and how much the company will pay you. That’s not to say there’s no room for negotiations but in typical situations, it’s about a flat fee. These agents are also able to negotiate on your behalf.