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In the Spirit of Giving Back: Socorro Tequila’s Philanthropic Efforts in Jalisco

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Antinori, who has an intimate relationship with Dallas dining and has sold plenty of spirits in the restaurant industry, jokingly says he’s been drinking it just as long. Papa, let’s quit selling other people’s tequila and let’s go make our own,” Antinori said to Irving one boozy night in 2018.

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5 Ways to Thrill Your Customers (Because a Thank You Email Just Doesn’t Cut It Anymore)

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Or what about an elegant restaurant that has a dress code prohibiting shorts? Instead of turning someone away, a restaurant staffer escorts him to a private closet that has “loaner pants.” A couple of hours later, the happy patron pays his $200 tab; he will return to the restaurant nine times the next year.

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