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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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SUCCESS’ 2024 Women of Influence

Success

The power of collaboration Collaboration among women in various roles—entrepreneurs, influencers and corporate and community leaders—is a powerful force for change. Formerly, she held the position of associate director, multicultural marketing at CoActive Marketing Group (US Concepts/Urban Concepts Agency).

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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Los Angeles based CEO and founder Erik Huberman launched Hawke Media in 2014. Taja Dockendorf. Paul Epstein.

Mentoring 312
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How to Partner with a Rival for a Win-Win

Success

Collaboration is one thing, but collaborating with your competition ? You can also attract big clients by collaborating with competitors. By collaborating with other successful entrepreneurs you respect, you establish industry standards and position yourselves as thought leaders. They were open to collaborating.

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Apprenticeships Are Making a Comeback—Here’s Why

Success

According to November 2023 data from ApprenticeshipUSA , apprenticeships have seen a 103% growth from 2014. Using an apprenticeship to fill in skill gaps Caroline Lidz, a recent Northeastern University graduate living in Boston, is an account apprentice at Fight or Flight, a global creative B2B communications agency.

Training 311
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Apprenticeships Are Making a Comeback—Here’s Why

Success

According to November 2023 data from ApprenticeshipUSA , apprenticeships have seen a 103% growth from 2014. Using an apprenticeship to fill in skill gaps Caroline Lidz, a recent Northeastern University graduate living in Boston, is an account apprentice at Fight or Flight, a global creative B2B communications agency.

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