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Once Upon a Time in Marketing: The Power of Storytelling

Success

“A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

But… it’s great for customer service and for live media.”. One way to do this is to visit different platforms’ case studies pages to get examples and analytics for marketing campaigns that landed. (An As companies, we feel a lot of pressure to promote our services and products,” says Best.

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customer service strategies). It is also not a customer service book (but that is an important tenet). But customer service is not enough.