Remove 2012 Remove Customer Service Remove Organization Remove Purchasing
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Measuring the Impact of Social Media

Customers Rock!

There are many ways to measure the success of social media at an organization. As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. Sanuk is another example.

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How we worship our satisfied customers

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With happy customers comes repeat business, referrals, and of course loyalty; all adding to a customer oriented culture that ultimately places an organization as being more popular and valuable. The customer did reportedly purchase a pair of Ugg boots.

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Can Facebook emotionally manipulate customer service?

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The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. We do research to improve our services and to make the content people see on Facebook relevant and engaging as possible.

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In the fiercely, competitive struggle of fashion and service, Burberry does it well

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For the luxury brands, buyers insist on the quality of merchandise accompanied by exceptional customer experiences. Within minutes of entering a boutique, can a prospective buyer be confident of a friendly atmosphere, of comfortable surroundings, and that of a customer service consultant capable of expertly assisting without being annoying?

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Introducing the SUCCESS 125

Success

Jean Accius is Senior Vice President at AARP, the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they want to live as they age. That was when she started to build her business, organically, with the power of social media. Jean Accius. Senior Vice President.

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